TL;DR: If you’ve ever desired you could examine the guys you date, or even the men you-know-who would make great times, like you evaluate restaurants, next Lulu will make your entire fantasies be realized. As the first-ever app for women, Lulu is actually using the lead-in this sector, helping females make wiser dating decisions and guys come to be better daters.
From Amazon to Yelp, we are in some sort of in which people love to examine circumstances. Everyone are unable to hold off to share with you their particular view regarding their newest food or perhaps the finally apartment they stayed in, exactly what concerning latest man they proceeded a night out together with?
Really Lulu is the perfect outlet for carrying out just that.
Cofounded in 2013 by Alexandra Chong and Alison Schwartz, Lulu is a private social networking that gives ladies the opportunity to speed the men they date, recommend date-worthy men and share private experiences with countless different similar women.
Its like talking to your best friend
Chong and Schwartz had gotten the theory for Lulu after Chong had an unforgettable all-girls brunch experience. From exchanging tales about professions to Valentine’s Day programs, she desired she could bottle that sense of companionship and place it to good utilize.
In 2013, that vision became a reality in the form of Lulu, a place in which women can seem to be safe whenever discussing their unique love life.
Director of advertising Deborah Singer said it has been a long time coming for an app similar to this in the business, specially with suggestions being popular various other elements of life.
“Females nowadays have guidelines about all things in their particular life⦠and yet we don’t get suggestions for anything as important as interactions and dates,” she mentioned. “We think that’s an incredibly crucial place for ladies as informed while having details [about] so that they can actually generate wiser choices on their own.”
Be it standing guys they have eliminated away with, advocating top-notch guys some other users or creating buddy connections, Lulu made a critical impact.
“In my opinion we are providing another info level to your online dating space,” Singer said. “Dating is something that does not have that details coating, and we also see our selves as getting much more information to that market.”
Lulu stands out off their apps because Chong and Schwartz, and everyone else regarding the team, let their particular characters shine through, offering down that sense of chatting with a really great girlfriend.
In accordance with Singer, Lulu is particularly common among college ladies, that in a matchmaking planet and so are wanting feminine pals to go to for tips regarding guys they’re satisfying on campus.
Lulu additionally leaves the privacy and safety of their members 1st. The application utilizes Facebook to verify sex, age (not one person under 17 is actually permitted to join) and friends circles.
But do not consider kids aren’t permitted inside girls club
In will, Lulu permitted guys to start using the app should they happened to be enthusiastic about becoming reviewed.
Male users can see their own general rating and which hashtags ladies are making use of to explain them, like “#AlwaysHappy” or “#WearsEdHardy.”
Nevertheless they can access data that displays exactly how women rank all of them on characteristics eg humor, kissing abilities and more.
Lulu’s editorial team even gives men specialized articles offering online dating advice for the certain specified areas they require enhancement in.
Women can ask the men their unique viewpoints on many subject areas, such as anal sex or creating a consignment.
Up to now more than one million males have joined, with a typical review being a seven, and a few even check the app 3 x every day.
“We noticed there was actually a proper food cravings from guys to kind of enjoy analytics about what females were stating about all of them,” Singer stated. “All of our objective should really assist men enhance. Just like you would use Google Analytics on your web site to improve it, this can be type of Google Analytics for men.”
Generating a safe, positive environment for all
Unlike websites like Yelp or TripAdvisor, Lulu does not allow ladies to publish available comments in their product reviews.
Women can be provided multiple-choice options when evaluating the guys alongside females can concur or disagree because of the overview, which Singer stated promotes a confident environment but in addition helps to keep user reviews from being unnecessarily mean.
“We’re rating folks â we’re rating dudes. We know this is actually a sensitive and painful and provocative thing becoming doing, and we have to do it in a thoughtful way along with a constructive means,” she stated. “We heard from the beginning from ladies which they don’t wish to be an integral part of one thing mean, so we decided that format would maintain that ecosystem.”
Lulu will use that exact same format later on whenever growing some other popular verticals like beauty, travel or business.
“we should visit someplace in which women can be going to Lulu and it is sorts of their major destination for acquiring information off their females,” Singer mentioned. “We’re truly centered on this product and continuing to build techniques to help ladies share more acquire recommendations.”
So if you’re willing to release your girlfriend talk, grab Lulu (at no cost!) from inside the App Store or Bing Enjoy.